Whether it is an e-commerce or B2B site generating leads, it is critical to the long-term performance of the site to implement not only the SEO factors in a site design, but to consider all elements of web usability in the equation.
Following are some helpful tips for SEO, web usability and higher traffic conversion ratio:
Site design: Minimum clicks, maximum information. This strategy always wins out.
- Visitors like info in small packages.
- Form and Factor should be consistent.
- A well structured layout leads to less eye movement thus increasing the likeness for the site.